European expansion for VideoAmp
In its first move to Europe, VideoAmp establishes offices in the Netherlands to meet Advanced Television (ATV) demands of the growing European market.
This latest move by VideoAmp, aided by investor RTL Group, brings the company closer to the growing European market.
VideoAmp’s Automated Audiences is designed to be used by the digital and TV ad operations/monetisation teams at TV broadcasters and video publishers who are distributing to viewers across many platforms. The software-as-a-service platform provides a centralised user interface that works in conjunction with a broadcaster’s primary ad server and supply side platform (SSP), enabling automation of the delivery of audience-based campaigns or guarantees against a certain audience with viewability goals. This type of campaign management is a pain point felt with large programmers and distributors.
RTL Nederland is a launch partner and will use VideoAmp’s platform to unify ad inventory from all viewing platforms, execute data driven campaigns, and optimise campaign delivery using real time analytics.
“We are excited to launch Automated Audiences, our first product aimed at the programmatic ad operations of multi- screen broadcasters. Markets such as the Netherlands and France have very high levels of viewership in catch-up TV environments, as such both agencies and programmers have been very forward thinking in implementing new software to capture value and give consumers more choice,” says Jay Prasad, Chief Business Officer, VideoAmp.
VideoAmp, First European Projects
Also this week, VideoAmp is rolling out its advertiser facing software for cross screen video and ATV in the Netherlands, France and the UK. VideoAmp’s ATV and buying platform will give media traders unprecedented optimisation tools that allow for drill downs on key performance drivers such as viewability, completion rates, and on target audience rates.
Smartclip is a key strategic partner for VideoAmp as well as for the expansion of advanced TV in key EU markets. Smartclip, via its SmartX SSP, will connect premium cross-screen video inventory to VideoAmp’s demand clients. The companies further plan to innovate between smartclip’s Addressable TV product and VideoAmp’s Automated Audiences platform.
In Q4, VideoAmp, in collaboration with IP Network, will launch a new pan-European digital offer, available across devices thanks to IP Network’s inventory, a unique and simplified access to powerful premium quality media partners will be accessible to international advertisers and agencies.
“We have been delighted with the success of our platform in the US and look forward to extending that success into the growing European market. These markets are moving quickly to embrace a ‘four screen’ strategy for TV and video. Additionally, we will be launching a linear TV buying system later this year along with new inventory partnerships and several agency customers,” says Ross McCray, Co-Founder and CEO, VideoAmp.