“Putting the individual content creator on a global playing field”
During the World Economic Forum Annual Meeting in Davos, BroadbandTV CEO Shahrzad Rafati joined Salesforce CEO Marc Benioff, U2 Lead Singer Bono, The Huffington Post President and Editor-in-Chief Arianna Huffington, Rapper William James Adams (Will.i.am) and Bank of America Chairman and CEO Brian Moynihan on a panel discussion about the evolution of business.
The event took place on 22 January 2016 and was attended by around 300 high-profile guests, including world leaders from a wide range of backgrounds. Under the title ‘Moving Beyond Shareholder Activism: Building a Multi-stakeholder Organisation’, the panellists shared their thoughts on the importance of companies, not only considering profits, but moving beyond this approach to adopt a Quadruple Bottom Line approach, i.e. a sustainable prosperity strategy, which takes people, profit, the environment and its development into account. The panellists also discussed what to expect in the next few years as businesses increasingly focus on this Quadruple Bottom Line rather than solely delivering impressive revenues.
Shahrzad Rafati said: “One of my personal drivers is global job creation, and providing individuals around the world with the tools and solutions they need to be a success. It’s ultimately about empowering entrepreneurism.” She then went on to explain BroadbandTV’s business model: “BroadbandTV works with creators spanning 174 countries, and provides them with the tools and services they need to create great content, monetise it and either supplement their existing income, or make it a lucrative enterprise.” She concluded by highlighting: “The BroadbandTV business truly breaks the traditional financial model when it comes to territories and local financial barriers. It helps to break economic disparity and it does this by putting the individual content creator on a global playing field.”